Time: We deal with time as being the most precious valuable resource and blessing that God has blessed us with, so we realize and value the hour, minute, second, and moment.

Effectiveness: Doing the right things at the right time and place with the right people.

Passion: The driving force, the backbone engine, and the energy that makes life worth living.

Honesty: Discovering the internal compass, defining the appropriate destination, then translating it with goals worth living or dying for.

Commitment: Continuing to achieve goals until the last breath without tirelessness or giving up.

Courage: We view the impossible as a point of view. The impossible is nothing but a task that takes longer to be achieve as long as dreams are pursued with a fearless spirit.

Living in the moment: Giving all moments of life the feelings necessary to make them the most beautiful and enjoyable as long as we are alive.